About me

I currently work as a senior creative, copywriter at West Agency in Gothenburg following a 14 year streak at Forsman & Bodenfors, and 15 years running my own agency.

During my career in communication, I’ve had the opportunity to successfully contribute as a creative, business leader, strategist, and innovator. I try to keep developing my skills all the time.

My job is mainly about creating global awareness and change the perception of brands. What I do is simply telling stories people want to hear, for clients that have something to say. Stories that create interest and engagement. Stay curious, keep exploring and listen — that’s three things I live by.

I’m not the average advertising person, who’s main goal is to build their own brand rather than the client’s. For me, the greatest achievement is when a campaign gives real results.

Experience
2023 – Present
West Agency
Senior Creative | Copywriter

2010 – 2023
Forsman & Bodenfors 
Senior Creative | Head of Digital Innovation

1999 – 2010
Thomson Interactive 
Founder | Creative Director

Education
Bergs School of Communication
Copywriter

During my career I have been awarded in D&AD, Andy Awards, OneShow, Eurobest, The Webby Awards, Cannes Lions, Guldägget, 100-Wattaren, Svenska Designpriset, Clio and more.