Getinge
The Heart Surgeon's Cook Book
The only cook book that requires surgical knowledge.
This idea is based on the dexterity surgeons need to have to be able to successfully perform their work – and the similarity their craft shares with cooking. Research also show that cooking is a majot interest among heart surgeons, which makes the book truly relevant for our target group.
The book created curiosity and interest among not only surgeons, but all the people around them, the team that together work for better patient outcome.
This was one of the last projects I worked with when I was at Forsman & Bodenfors.
The project has gained a lot of attention and won a few awards already. Silver in Svenska designpriset, Gold in London International Awards, Bronze in Cannes Lions amongst others.
Below some excerpts from the book.
2024-01-18